Video Content Marketing

Video Content and Its Importance in 2019

In today’s digital age we get the “New Trend” the “New Fad” or the “New Craze” sent into our digital devices on a daily basis and to some of us maybe even its a few hours we get that “New Thing”. It is just the brutal truth of the digital age today’s new will soon be yesterday’s old. However, when a new trend does come along, and it’s clear it’s here to stay, it’s a total game-changer. One great example is video marketing. Ever since video marketing made its way into inbound marketing more prominently in recent years, it hasn’t shown any signs of slowing down.

The numbers and statistics do not lie.

70% of consumers say that they have shared a brand’s video. (Wyzowl)
72% of businesses say video has improved their conversion rate. (Wyzowl)
52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)

That is why as part of the ROCS team service to our clients in education, we are here to educate our clients and let them know how important it is to have your own presence, your own media asset. Take for example a Fitness facility ad spec we created, take a look: