Tourism Ad Campaign : Times Square
We were able to showcase video and stills of various islands located in the Philippines. This campaign run for 4 months within the New York and Chicago area. Similar campaign was launched in Los Angeles and Orange County areas as well.
The campaign released at the New York Times Square digital boards was specifically successful due to the traffic New York Times square delivers. Not only are there local people roaming the streets but it is considered an international tourist spot, so overall we have grabbed a global audience by just being in Times Square.
You have over 8 million foot traffic per month walking through Times Square per month so if you quantify that for 4 months, you are looking at 32 million people conservatively seeing the content at the very least and that is not even counting the regulars who frequent the spot.
Talk about memory retention.