Influencer Marketing – 2019 Blow Up
According to a recent article at Forbes Magazine –
Influencer marketing has come a long way in the last several years. According to a study conducted by Linqia, 39% of marketers plan on increasing their influencer marketing budget. The study also showed that a majority of marketers will spend anywhere from $25,000 to $100,000 on influencer marketing.
One of the influencer marketing trends that I see coming in 2019 is that companies will take more risks when selecting the influencers that they partner with. Instead of always choosing the “safe” option, brands will partner with more controversial influencers, who often have the highest engagement rates.
I also see the definition of “influencer” changing. What used to be a name for creators that started in their bedrooms, with zero followers, will now also include mainstream celebrities, like Will Smith, who are creating content for Instagram, YouTube and other social media channels.
Finally, I think that more influencers will diversify and focus on growing their own brands, instead of relying solely on brand deals to support themselves.
I wanted to see what others thought about the future of influencer marketing, so I reached out to the top influencers, managers and industry insiders to see what trends they saw coming in 2019. Here’s what they had to say:
Sssniperwolf: Creator with 21 million followers on social media– I think for 2019 we will see brands start to look more towards longer term partnerships with influencers, as opposed to just one offs, as they start to see the long-term value of being able to tell an authentic and consistent story to an influencers’ audience over time. Also, brands are finding it is more effective to promote over social media than traditional media.